Motivations for engaging in
Social Activism and its effects
Human Centered Research with classmates Octavian Gherghe, Mariana Mejia, Annie Gao, Valeria Suing
Online activism is now more present than ever, as a result of the growing presence of social media apps, and greater access to the internet worldwide.
For this project, we decided to focus on how activism is received on social media platforms. The motivation for participating in social media activism (SMA) may seem straightforward, to spread important information to an audience. However, when you step back and recognize that this content is connected to each individual's construction of their digital persona, there are many more aspects that come into play.
Research Questions
How do people
conceptualize
social media
activism?
What do people feel makes a good social media activism post vs a bad one? What does this good vs bad look like?
What do people
wish to do when
they interact with SMA? What is their
perceived
intent?
Does social media serve as a catalyst for further interest in
social causes?
Methodologies Used
In-depth interviewing (semi structured) - adapting to the person's answers
Retrospective
Autoethnography
